ABOUT ME
I'm San, a skincare and beauty content creator sharing honest, tested product reviews across Instagram and TikTok.
Every product I talk about has actually sat on my shelf and been used on my face. I got into this because I was tired of the hype. Tired of scrolling past yet another "holy grail" claim with zero substance behind it, buying into it, and being let down. So I started doing it differently — trying everything myself first, then telling you.
Beyond content, I bring 15+ years of professional digital marketing experience — SEO, PPC, CRM, and brand strategy to every partnership. That means I understand what a campaign needs to succeed, not just how to make content that looks good. My audience trusts my recommendations because I test everything first; brands trust my delivery because I've spent my career on the other side of the table.
Three content formats, one promise: I've tried it first.
Verdict Reviews
Straight-talk breakdowns of individual products — what worked, what didn't, and whether it's worth the price. No fluff, no forced positivity.
Face-Forward Routines
Real, on-camera routines showing exactly how a product is used and how it performs on my skin over time.
Comparison & Ranking
Head-to-head breakdowns — dupes vs. originals, budget vs. luxury, this vs. that — built to help followers make a decision, not just admire a product.
Audience & Reach Metrics
40k
over followers on both Tiktok and Instagram
300k
reach potential viewers across multiple platforms.
My audience isn't just large — it's active. Comments and saves consistently outperform likes on my verdict and comparison content, which tells me people are genuinely using this content to make purchase decisions.
Receipts
Every review, every routine, every "does it actually work" — all in one place.
Frequently asked questions
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